The power of music has been known to people since prehistoric times. All cultures have music and instruments, though in widely varying styles. Some early cultures focused on the beat, often creating elaborate drumming patterns and an array of rhythm instruments, from sticks which one hits together, to different sizes of drums. Other civilisations relied on a steady, hypnotic and simple beat, and the focus was on a singer. Some cultures came up with melodic instruments that could be played solo or in groups. Music has always been used in religious activities, for entertainment, for dancing, for celebrations, and to make physical work less arduous. Nowadays, many of us like to surround ourselves with music. We go around with headphones on, and at home, a portable loudspeaker can accompany us wherever we go.
The Commercial Uses of Music
Music is essential in marketing as well, and it is used in commercials to create the mood which the advertisers want to associate with the product. In the same way, music is used to create the right ambience in shops, restaurants, or for example, casinos. Music and sounds are part of the appeal of slot games, and a player will want to get their hands on the game already when they hear their familiar ‘ping’ sounds from afar. Many airports use calming background music to counteract the otherwise often hectic atmosphere, and shops use upbeat, even slightly irritating music, so that the shoppers release their stress by buying more.
Interestingly, not much is known about why music affects us the way it does. Music seems to be something almost magical which influences our mood directly, just like a campfire or the sight of a roaring ocean. It can transport us from the present to the past, or create enthusiasm when we feel bored or tired. Whatever the reasons, we should cherish music, and use it in our daily lives to make us feel better.